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英語原文書

料號(EAN): 9780143109679
ISBN: 9780143109679
作 者: Yvon Chouinard
出 版 社: Penguin Books
出版日期: 2016/9/15
頁 數: 258
長 寬 高: 242x166x18mm
語 系: 英語
裝 訂: 平裝
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【內容介紹】回最上方

In this newly revised 10th anniversary edition, Yvon Chouinard--legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.--shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.

From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

"This is the story of an attempt to do more than change a single corporation--it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis." --From the Foreword by Naomi Klein, bestselling author of This Changes Everything

 

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Patagonia任性總裁六十多年親身實踐:
不計代價友善環境、盡己所能照顧員工,
才是公司獲利的永續動能。
 
Patagonia創辦人伊方.修納不僅是「最任性」的老闆,也是「最執著」的大自然守護者。
本書敘述Patagonia如何堅持用商業解決環境危機,促成服飾業界最革命性的環境永續措施;
Patagonia更是全美多所知名商學院的課程教材,為新創企業提供了振奮人心的典範。
到底是哪七大經營制度,讓Patagonia能完美平衡環保、員工幸福和企業獲利?

——中文簡介摘自野人出版《對地球最好的企業Patagonia:1%地球稅*100%有機棉革命、千方百計用獲利取悅員工、用ESG環保商業力改變世界!》

【目錄及大綱】回最上方
【試閱試聽】回最上方
【作者簡介】回最上方

Yvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California.  He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. His tinkering led to an improved ice ax that is the basis for modern ice ax design. In 1964 he produced his first mail-order catalog, a one-page mimeographed sheet containing advice not to expect fast delivery during climbing season. In 2001, along with Craig Mathews, owner of West Yellowstone's Blue Ribbon Flies, he started One Percent for the Planet, an alliance of businesses that contribute at least 1 percent of their net annual sales to groups on a list of researched and approved environmental organizations.



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