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英語原文書

Power Play

料號(EAN): 9780385547475
ISBN: 9780385547475
作 者: Tim Higgins
出 版 社: Doubleday
出版日期: 2021/8/3
頁 數: 400
長 寬 高: 231x153x29mm
語 系: 英語
裝 訂: 平裝
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Elon Musk is among the most controversial titans of Silicon Valley. To some he’s a genius and a visionary; to others he’s a mercurial huckster. Billions of dollars have been gained and lost on his tweets; his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car.

When Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential. The gas-guzzling car was in need of disruption; the world was ready for Car 2.0. So they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition.

But as the saying goes, to make a small fortune in cars, start with a big fortune. Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla’s worst enemy–his antics more than once took the company he had initially funded largely with his own money to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three?

Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds–and changed the future.

 

伊隆•馬斯克是矽谷最具爭議的鉅子之一。對某些人來說,他是個有遠見的天才;對另些人來說,他是一個善變的販子。在他的推特上數十億美元時賺時賠;他個人的獲利成了小報津津樂道之事。但儘管他侃侃而談意識上傳和太空旅行等議題,他最大膽也是最接地氣的願景是電動汽車。
 
當特斯拉公司成立於二十一世紀初期時,電動汽車還是個新鮮物件,一個多世紀以來它被汽車製造商推出並扔進廢品堆。大多數看好戲的人只看到它的失敗,只有少數矽谷工程師和企業家看到了它的潛力。耗油量大的汽車的榮景不再;世界已經為汽車2.0做好了準備。因此,他們與世界上最大、最強的競爭對手較勁,著手製造比對手更快、更性感、更流暢、更環保的汽車。
 
但就像俗話所說的,要在汽車業發筆小財,得先砸上大筆資金。受到競爭對手圍攻,投資者施壓,告密者牽制,以及鐵粉的鼓舞下,特斯拉經歷了地獄般的十五年。馬斯克本人常常證明他本人即是特斯拉最大的敵人--他可笑的舉止不止一次將他最初投資的公司推向崩潰邊緣。他到底是個失敗者,另類英雄,騙子,還是三者的化身?
 
報導科技和汽車新聞的《華爾街日報》記者提姆•希金斯對特斯拉崛起的故事做了近距離的觀察:連串事故、控制權爭奪戰、潰敗,以及最不可能的結果--成功。一個關於權力、魯莽、鬥爭和勝利的故事,本書提出令人振奮的視角,敘述一群有著天馬行空想法的創新者如何克服困難並改寫未來的故事。

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