Power Play
Power Play
$630
庫存≦30
運送方式：
A WALL STREET JOURNAL BUSINESS BESTSELLER - The riveting inside story of Elon Musk and Tesla’s bid to build the world’s greatest car--from award-winning Wall Street Journal tech and auto reporter Tim Higgins.
＂A deeply reported and business-savvy chronicle of Tesla’s wild ride.＂ --Walter Isaacson, New York Times Book Review
Tesla is the envy of the automotive world. Born at the start of the millennium, it was the first car company to be valued at ＄1 trillion. Its CEO, the mercurial, charismatic Elon Musk has become not just a celebrity but the richest man in the world.
But Tesla’s success was far from guaranteed. Founded in the 2000s, the company was built on an audacious vision. Musk and a small band of Silicon Valley engineers set out to make a car that was quicker, sexier, smoother, and cleaner than any gas-guzzler on the road. Tesla would undergo a hellish fifteen years, beset by rivals--pressured by investors, hobbled by whistleblowers. Musk often found himself in the public’s crosshairs, threatening to bring down the company he had helped build.
Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, breakdowns, and the unlikeliest outcome of all, success. A story of impossible wagers and unlikely triumphs, Power Play is an exhilarating look at how a team of innovators beat the odds--and changed the future.
【最新‧最全面‧最權威】馬斯克與特斯拉的第一手深度報導！
★《華爾街日報》暢銷商管書★
★亞馬遜書店商業排行榜第1名★
一家企圖撼動汽車產業的新創公司，
一位善變難測甚至是公司最大威脅的執行長，
一場與時間和資金賽跑的豪睹，一次全盤皆輸或勝券在握的賽局，
世界首富馬斯克與市值第一特斯拉的勁爆內幕祕辛，盡在本書！
馬斯克和特斯拉許下成就世上最佳好車的願景，角逐車界第一寶座。
本書深入挖掘這一路上曲折離奇的內幕祕辛，
揭露過程中鮮為人知的金權、欲望、糾葛與掙扎。
「特斯拉的Roadster一直是馬斯克希望的燈塔，他覺得這部車只有10%的機會可以做出來。緊隨其後的Model S是一場賭博，證明他可以做出一輛即使不是最好、跑在路上也不會輸人的電動車。而Model 3是他信念的產物，馬斯克相信，如果有機會，人人都希望自己開的車不用油，而是使用更永續的能源。」
「馬斯克一直在推銷未來願景。他把所有賭注都押在『世人所願皆同』的想法上，只要人們有機會，馬斯克的願景就是大家的願景。現在，世人也用金錢、話語和信念，告訴馬斯克：他的未來行動，他們也想參與。」──本書作者 提姆・希金斯
馬斯克想顛覆汽車產業的赤裸野心，會讓他能人所不能？還是帝國會因傲慢而毀於一旦？
評議這位矽谷爭議人物，你不禁懷疑：
伊隆・馬斯克是失敗者、反英雄、騙子，或三者皆是？
——中文簡介摘自奇光出版《權力遊戲》
