Career Paths: Sales and Marketing is a new educational resource for sales and marketing professionals who want to improve their English communication in a work environment. Incorporating career specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the four key language components: reading, listening, speaking and writing. Career Paths: Sales and Marketing addresses topics including the marketing mix, closing, commissions, marketing strategies and consumer behavior.

 

The series is organized into three levels of difficulty and offers a minimum of 400 vocabulary terms and phrases. Every unit includes a test of reading comprehension, vocabulary and listening skills and leads students through written and oral production.

 

Included Features

• A variety of realistic reading passages

• Career-specific dialogues

• 45 reading and listening comprehension checks

• Over 400 vocabulary terms and phrases

• Guided speaking and writing exercises

• Complete glossary of terms and phrases

The Teacher´s Guide contains detailed lesson plans, a full answer key and audio scripts.

 

The audio CDs contain all recorded material.

 

Books 1-3 of Career Paths: Sales and Marketing are rated for the Common European Framework of Reference for Languages at A1, A2 and B1 respectively.