"By understanding tourist destinations through the lens of national identity, the tourist may develop a deeper appreciation of the destination. Further, tourism marketers and planners may be better equipped to promote and manage the destination, particularly with regard to expectations of the potential visitor. Tourism and National Identity is the first volume to fully explore the relationship between tourism and national identities and the multiple ways in which cultural tourism, events and celebrationscontribute to national identity. It examines core topics critical to understanding this relationship including: tourism branding, stereotyping and national identity; tourism-related representation and experience of national identity; tourism visitation/site/event management; and, the relationship to cultural tourism. The book looks at a range of international tourist sites and events, combines multidisciplinary perspectives and international cases to provide a thorough aca
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