Public diplomacy, neglected following the end of the Cold War, is once again a central tool of American foreign policy. Current debates about globalization and a revival of the Marshall Plan resemble the debates about Americanization that occurred in France over fifty years ago. The French government begrudgingly accepted American hegemony even though anti-Americanism was widespread among the French population, which American public diplomacy tried to overcome with various cultural and economic activities examined by the author.--[back cover]
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