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Ethnography and the Corporate Encounter

Ethnography and the Corporate Encounter

$4,725

ISBN:9781845455989
出版社:Berghahn Books
出版日期:2009/07/01
尺寸:94x60x8mm

庫存=0
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Businesses and other organizations are increasingly hiring anthropologist and other ethnographically-oriented social scientists as employees, consultants, and advisors. The nature of such work, as described in this volume, raises crucial questions about potential implications to disciplines of critical inquiry such as anthropology. In addressing these issues, the contributors explore how researchers encounter and engage sites of organizational practice in such roles as suppliers of consumer-insight for product design or marketing or as advisors on work design or business and organizational strategies. The volume contributes to the emerging canon of corporate ethnography, appealing to practitioners who wish to advance their understanding of the practice of corporate ethnography and providing rich material to those interested in new applications of ethnographic work and the ongoing rethinking of the nature of ethnographic praxis.
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Ethnography and the Corporate Encounter

$4,725
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