Want to share your opinions, promote your business, network with others, and maybe pick up a few extra dollars, all without learning to program? Millions of people are doing it with Google Blogger, and you can too. This book helps you create a Blogger account, write compelling content, build an audience, make money from your blog, and more!

• What's a blog, and what's Blogger? — learn the parts of a blog, what Blogger does, and how to choose goals and blog topics

• Nuts and bolts — choose a domain name, learn to use the dashboard, pick a template, and configure settings

• Blog effectively — learn blogosphere etiquette and some secrets for long-term success

• Fun bells and whistles — dress up your blog with templates (lots of them are free!)

• Does making dollars make sense? — explore options for Google Adsense®, contextual and text link ads, paid posts, and merchandising with CafePress

• Spread the word — promote your blog through search engines and social networking sites

• A family of blogs — set up multi-user blogs or branch into mobile blogging, podcasting, or video blogging

• Get more Google — use Picasa®, YouTube, Feedburner, and more

Open the book and find:

• How to choose a blog topic and personalize your blog

• What you should know about moderating comments

• How to maintain your blog with tools like Blog This! and Quick Edit

• Simple search engine optimization techniques

• Tips for tracking your blog traffic

• Where to find cool free templates

• How to make money from your blog

• Ten useful social networking sites