Global Marketing Strategies for the Promotion of Luxury Goods (HARDCOVER)
Global Marketing Strategies for the Promotion of Luxury Goods (HARDCOVER)
$7,000
ISBN：9781466699588
出版日期：2016/03/31
尺寸：110x85x10mm
庫存=0
運送方式：
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"This book explores the latest promotional trends, business models, and challenges within the luxury goods market, focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building"--
