"Pursuing Popular Culture includes four sections: textual analysis and representation, production and media technologies, audience engagements, and presenting research. Additionally, the book provides specific instructions in major methodological approaches and references to additional quality materials. Each chapter guides students as to how to choose targets for analysis, write research questions, and select methods that will help them to answer those questions. Instructions are to help students learn how to develop their own explanatory frameworks and/or choose existing theories to make sense of their analyses." -- Cover.