"Today's new direct action campaigns require a new, down-to-earth guide to effective campaigning. George Lakey's How We Win is that timely guide. The Women's March of January 21, 2017, was estimated at four million people - the largest assembly of activist protest in U.S. history. Many of those assembled were in the streets for the first time, or returning after a period of inactivity. Lakey, a lifelong activist, helps us understand our political moment (extreme polarization, ripe for political change), teaches us how to plan a campaign to overcome that polarization, demonstrates how to launch these ideas into action, and shows us how to grow and sustain our movements. This is what democracy looks like"--