In the town of Wemmickville there lives a Wemmick named Punchinello. Each day the residents award stickers―gold stars for the talented, smart, and attractive Wemmicks, and gray dots for those who make mistakes or are just plain ordinary. Punchinello, covered in gray dots, begins to feel worthless. Then one day he visits Eli the woodcarver, his creator, and he learns that his worth comes from a different source.