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From an Idea to Nike: How Marketing Made Nike a Global Success

From an Idea to Nike: How Marketing Made Nike a Global Success

$280

ISBN:9781328453631
出版社:HMH
出版日期:2019/02/15
系列名稱:From an Idea to
尺寸:193x135x10mm

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Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.

Find out where the name Nike came from and how the famous swoosh became the signature logo.
Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!)
Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!

From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!
 
“I only hope that we never lose sight of one thing—that it was all started by a mouse.” —Walt Disney
 
Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney’s history, the business, and the brand in this illustrated nonfiction book!

●Find out what Walt first intended to name his famous mouse. (Hint: It wasn’t Mickey!)
●Discover behind-the-scenes magic of how Walt Disney World is run.
●Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more!

From an Idea to Nike: How Marketing Made Nike a Global Success

$280