Professional English in UseProfessional English in Use Marketing
Professional English in UseProfessional English in Use Marketing
2.主題包括銷售研究、廣告、媒體和 PR。
3.適合做自學參考和練習書,亦適合做為教室課堂用書。
Offering comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.