學生課本　


本書主要為大傳相關科系學生或媒體工作者建立工作相關語言知識及溝通技巧所設計，讓讀者在工作上能更有自信更有效率。適合自修及上課使用。

共8個單元，內容包含相當寬泛的媒體相關領域，有市場行銷、新聞、電視、廣播等。


A short self-study or classroom course (40-60 hours) for media studies students and professionals working in advertising, journalism and other media-related occupations.

Cambridge English for the Media develops the communication skills and specialist English language knowledge of media students and professionals, enabling them to work more confidently and effectively.

Covering a range of media-related fields including newspapers, television, radio and marketing, the eight standalone units enable students to concentrate on the areas that are most relevant to them. As well as teaching specialist language, the course also develops job-specific skills such as writing headlines, producing advertisements, scheduling programmes and preparing a pitch. Authentic teaching materials such as newspaper articles, adapted film scripts and blogs help prepare learners for real working life.

The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online.

Cambridge English for... is a new series of short courses for different areas of English for Specific Purposes. Written for professionals by professionals, they combine the best in ELT methodology with real professional practice. Other titles in the series include Engineering, Nursing and Job-hunting.