Design to Grow
Design to Grow
在今日這個變化萬千的動盪市場,企業不僅要面對產業內部的新問題,甚至連它們長久發展出來的競爭優勢,也承受了前所未見的新壓力。擁有規模的老牌大企業,它們的危機在於無法快速因應變局;至於那些最靈活的新創公司,則有九成因為無法擴大規模而宣告失敗。凡是想要與時俱進、不斷成長的企業,「規模」與「靈活」都是不可或缺的必備條件。有什麼東西,能夠幫助我們同時創造規模與靈活?答案是──設計。
David Butler is the Vice President of Innovation and Entrepreneurship at The Coca-Cola Company and is responsible for Coca-Cola’s Accelerator Program designed to generate early-stage, high-growth startups. Under David’s leadership, Coca-Cola has been recognized with numerous design awards, including the prestigious Grand Prix from the Cannes Lions International Advertising Festival. In 2009, David was recognized by Fast Company as a “Master of Design” and by Fortune for its 2013 Executive Dream Team. David is a member of the World Economic Forum’s Global Agenda Council on Design and Innovation.
Linda Tischler is an award-winning editor at Fast Company magazine, where she writes about the intersection of design and business. She helped launch Fast Company’s design website, FastCoDesign.com, which is now the web’s largest design site. Prior to joining Fast Company, Tischler was an editor at Boston Magazine, where she initiated the New England Design Awards. She has also written for Metropolitan Home, TheBoston Globe, and Huffington Post and held editing and writing jobs at the Boston Herald and Microsoft’s Sidewalk.com.
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