Asian Celebrity Cultures in the Digital Age represents the first comprehensive study on the transformations of celebrity cultures in increasingly globalised and digitalised Asian societies. It discusses relations between Asian celebrities and digital media across emerging phenomena in celebrity practices, cultures, politics, fandom, and economies. Highlighting original case studies from prominent Asian societies, including India, China, Hong Kong, the Philippines, Singapore, Vietnam, Indonesia, Thailand, South Korea, and Japan, this book sheds much-needed light on the de-Westernisation and internationalisation of celebrity studies and is essential reading for scholars and students in celebrity, fandom, digital media and communication, and cultural studies.